In this paper, the possibility of creating a downhill trail, by the use of Geographic Information Systems, in the municipality of Souli, Greece, is examined. The downhill trail will be based on the forest routes and trails of the area that are already available. This action aims at enhancing alternative tourism and supporting the development of an athletic entertaining activity that will bring the local community closer to nature.
Firstly, the criteria and the methodology that has been used to locate the suitable trails are presented. The suitable trails are further analysed and the optimum route is chosen. Moreover, the actions that are necessary to convert the current trail in a downhill one are proposed. Finally, the importance of an effective promotion plan is documented, based on successful examples from Europe and Greece and several specific marketing actions are proposed.