Τzoumerka is a hard to reach extended mountain range with rich natural and cultural resources. The region’s main economic activities are stock farming and tourism. It is widely acceptable that development actions and motives applied in past years have not attributed the expected outcomes. Consequently, the search for optimal development choices remains a question. However, the exercise of imagination for a better future that is sometimes reported also as “visioning” is structural element in the search of worth-living integrated development.

According to this direction, in this paper, the social representations of the residents of the Tzoumerka region for the future region development are investigated, in order to recognize them as a phenomenon that testify social dynamics, which we should point out as objectively as possible. The research was based on a qualitative interpretive approach. The techniques used were those of interview, Focus Groups and the method of free associations. The inquiring effort was focused in professionals, residents of region. The questions were distinguished in two central axes. The first axis included questions that aimed to determine the expected future and the second questions that aimed to determine the preferred future. For tracking of representative elements, the criterion of intense presence was used, by analyzing the data that resulted from our research and drawing data from other quantitative research (Rokos, 2004).

The comparison of elements that resulted from the vision of the expected and preferred future, determined the dreams, the expectations but also the fears of the region’s residents. The improvement of accessibility, employment and the building of infrastructure constituted the representative elements with the largest frequency, but they were set in contestation by the belief that “few things can change”. The wish for qualitative support of tourism receded by the fear of the creation of competitive tourism exploitations. The wish for essential support and briefing of farmers was obscured by the fear of repetition of the last years’ insipid subsidy policy. The expectation for the rendering of the real life’s culture receded by the fears of the continuing abandonment and the weak bonds of the youngsters with the region. The wish for the protection and the maintenance of the natural environment in region was overshadowed from the fears caused by the big green investments.