These last few years the internet has started playing a more dynamic role in the everyday life of people of all ages. One of it’s many versatile uses is in tourism. The internet is widely used as a means of promoting areas were tourism is a main source of income and developement. In Greece, web sites projecting landmarks, tourist accommodations and activities are common. Various municipalities take advantage of the internet to promote their region in order to attract tourists and keep their inhabitants informed of local current events. The town of Metsovo, and its greater area, is a well known and popular tourist destination in Greece. But how is Metsovo promoted through the internet? This study aims to shed light on the quality of local promotional web sites by pointing out any possible deficiencies, as well as revealing exactly how the area is projected through the world wide web. If these web sites create an initial impression of the area to potential tourists and also keep local inhabitants informed of their area then their quality is essential for local development.