Innovative entrepreneurship in Tzoumerka range
Innovative entrepreneurship in Tzoumerka range
Traditionally, the local economy of mountain areas, both in Greece and in the rest of Europe, is based mainly on agriculture and forestry and is characterized by small landholdings and an extensive family-based informal economy. Nevertheless, in recent years tourists have re-discovered mountains, attracted by their natural and cultural environment, and mountain regions have become among the top tourist destinations all over the world. As a result, the contemporary economies of mountain areas are increasingly turning to service industries and many economic tourist-related activities have been developed, offering a variety of entrepreneurial opportunities.
The aim of this study is to record and decode the experience of successful examples of entrepreneurship in the mountainous area of Tzoumerka. Based on the study of physical and socio-economic reality of the region of Tzoumerka and the review of innovation in business activity, eleven businesses were selected which show elements of distinctness compared with the usual economic activities in the area. The survey is being carried out using a specially structured questionnaire that is completed through personal interviews.
The quality and quantity of the results taken from each interview in combination with the available information, concludes to the successful development of the mountainous area of Tzoumeka. Finally, it should be mentioned that the methodology used in this work can become a useful tool for similar studies in other mountain regions of Greece.