Τhe present study aims at analyzing the wood and furniture industry and investigating its perspectives in the new municipality of Metsovo. The research was carried out through structured interviews of a representative sample of professionals from 20 enterprises of wood sector in the study area. The results reveal the importance of wood industry for both the local society and economy. Furthermore, it becomes apparent from the outcomes of the research that the industry skates on thin ice facing several threats. Towards this direction, a number of potential measures are proposed in order to exploit the competitive advantages of the industry and adjust to modern market demands.